Having a multisite extension as expensive as USD 299 with a 50% renewal is a killer. A typical WooCommerce store would need about 30 to 40 extensions, costing up to USD 3K and $1.5K for yearly renewals. We offer all that with a 17.99 montly membership license, like one coffee a day for a week. Or a pair of socks. In fact,  it’s close to 90% cheaper than the usual licenses for a website first 2 years of life.
The problem with Woothemes and many others that followed are outrageous prices. In fact, many of the WooCommerce tickets people submit were on bugs in WooCommerce or the extensions themselves.
Current pricing models are fundamentally broken. At present the majority of customers subsidise the few who require support, the recent changes though the cost of standard WP eCommerce functionality rocketed to $1000’s, and without yearly renewal costs! It’s opportunistic pricing at it’s worst.
We’re providing a much needed service in the premium space, where web developers, designers, agencies and small business owners want to increase the functionality of their websites without paying the massive premiums.
All products on our site explicitly state that they are purchasing the product from EffectIO and not the author/vendor. We clearly state that if support is needed from the author, then to consider purchasing from them (We even include a link to their site to make it easy). We never make any claims to be the original authors.
Our members gain access to automatic updates that helps them with managing and keeping safe multiple wordpress blogs, out-of-the-box. Customizations are not supported but no author offers this service as part of their support.