- Latest version of the item
- Complete untampered functionality
- All future updates for one year
- Automatic Updates
Release Date: 2018.06.28
WooCommerce Smart Coupons is a premium plugin not to be missed if you are looking to keep your customers engaged and happy. It provides a powerful, “all in one” solution for vouchers, gift certificates, store credits and discount coupons.
Coupons have a vital role when it comes to purchasing a product. What is more, if a customer interacts for the first time with a brand through a coupon, it can leave a strong impression and it might influence future purchases. Be creative and flexible, generate attention with original copy and use channels like facebook, twitter or instagram to your advantage. E-marketing doesn’t have to be expensive, make those smart coupons circulate. Also, if you have a physical store, don’t forget about the onsite posters distribution.
Use coupons to nurture your relationships with existing customers. Give them exclusive deals , discounts, free offers or referral programs.
Instant discounts: when giving away instant discounts (either percentage or actual dollar values) make sure you set a minimum order totals
Free shipping&returns: when using this kind of incentive, you can achieve some marketing goals also. In order to receive the privilege of free shipping and return, customers should sign up to your newsletter or create a store account. In this way, you can advertise directly to them and also learn about their shopping habits.
Gifts: Give away free products, especially if you have excess inventories. Also, it will be a thoughtful gesture that will surprise your customers in a pleasant way.
1+1 offers: make complement product bundles or give one extra product when it comes to products that your customers can easily use two of.
Cash for credit coupons: Consumers tend to spend more when they expect to get a portion of what they spent refunded. Having this in mind,reward purchases with cash your customers can save and use later on.
When using coupons, make sure you target your audience accordingly since customers have very different purchase habits. Also, when promoting a “deal”, know the features that will make a coupon the best for your customers. Consider referencing past studies on consumer engagement when it comes to coupons so you know what to put in your own offer.
Whether it is Groupon, RetailMeNot or Coupons.com, marketing your offers on coupon code websites is always a good idea. Also, affiliate marketing is one of the guaranteed ways to keep your leads as high-quality as possible with a great potential to convert.
Provide partners with commissions on sales- give them an extra incentive to promote the offers.
Incentivising your clients with coupons is great, but make sure the coupons will pay off in the long run. Calculate your CAC (Customer Acquisition Cost) by dividing your total marketing expenses by the number of customers acquired in the period when money was spent . Don’t forget about Lifetime Value (LTV) of a customer and ROI.
Avoid indiscriminate couponing and deep discounting.
Measure the effectiveness of each coupon campaign by tracking average order values, conversions, profit per channel, and customer retention. Also, you should be selective with the types of coupons you issue and the customers you share offers with.
Use data gathered to boost customer acquisition, engagement and retention.